TrustRadius Insights
Business Wire is a versatile tool that allows organizations to easily distribute news releases and promote important announcements. Users …
Overview
What is Business Wire?
Business Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.
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What is Business Wire?
Business Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.
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- Free/Freemium Version
- Premium Consulting/Integration Services
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What is PRunderground.com?
PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.
Product Details
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- Tech Details
What is Business Wire?
Business Wire Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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(16)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
- Cons
- Recommendations
Business Wire is a versatile tool that allows organizations to easily distribute news releases and promote important announcements. Users have found it to be efficient and effective in reaching their target audiences quickly. Whether it's a product launch, an award win, or any other exciting news, Business Wire provides a seamless platform for disseminating information across the web.
This tool is widely used in various departments within organizations, making it a convenient way to share news with the business community. From PR agencies publishing press releases on behalf of clients to marketing agencies creating general awareness and boosting SEO, Business Wire has proven to be a valuable resource. Small organizations without dedicated departments also find value in this tool, as it simplifies the process of getting clients' announcements across multiple publications.
One of the standout features of Business Wire is its ability to target specific regions and industries. Users have successfully utilized this feature to reach key audiences in specific locations like Florida or explore news related to niche industries such as smart cities or waste/recycling. Additionally, users appreciate the platform's ability to track news releases and resolve timing or content errors, ensuring accurate and timely distribution.
Moreover, editorial departments have found Business Wire invaluable for browsing industry news, generating story ideas, and staying up-to-date on business developments, product launches, and talent appointments. Similarly, business media companies rely on Business Wire to share current and essential news with their readership.
Overall, Business Wire's accessibility, ease of use, and comprehensive coverage make it a go-to solution for organizations looking to distribute news releases effectively and connect with their target audience.
Easy Navigation: Many users have found the Business Wire website easy to navigate and user-friendly, making it effortless for them to find what they are looking for.
In-depth Reports and Metrics: Numerous reviewers have appreciated the in-depth reports and metrics available for their press releases on Business Wire. These reports provide both an overview and detailed information, allowing users to gain valuable insights into the performance of their releases.
Wide Variety of Distribution Choices: Several customers have praised the variety of choices for distributions offered by Business Wire. This allows them to target the right media outlets based on industry or geographic location, ensuring maximum exposure for their press releases.
Cons:
- Limited integration and advanced features: Some users have expressed that the software lacks seamless integration with other tracking tools and is missing advanced and elaborate features in its reports.
- High cost and additional fees: The expensive nature of the service has been highlighted by users, with distribution costs ranging from hundreds to thousands of dollars. Users also mentioned additional fees for multimedia content, making it even more costly.
- Limited media outlets coverage: Users have mentioned that there is a limited number of media outlets specifically in Florida, which may restrict the reach of press releases to their desired audience.
Based on the reviews, users have made several recommendations about Business Wire. These recommendations include:
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Evaluate business needs before choosing a wire service. Taking the time to assess the specific requirements of your business before selecting a wire service will help ensure that the chosen service aligns with your goals and objectives.
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Try out other wire services for comparison. Many users recommend exploring other wire services to compare pricing and options. By testing different providers, you can make an informed decision about which service best suits your needs.
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Contact Business Wire's customer service for assistance. Users highly recommend reaching out to Business Wire's customer service team for any questions or concerns. They praise the responsiveness of the support staff and suggest utilizing their expertise in navigating the platform.
These recommendations reflect the sentiment expressed by users regarding Business Wire's value for retail businesses, in-house press releases, organizational streamlining, and SEO efforts. It is important to consider these suggestions when evaluating wire services and making decisions that align with your specific business requirements.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
August 17, 2021
Excellent software for all the business holders
Score 9 out of 10
Vetted Review
Verified User
Business Wire is an easy tool that is being used in all the departments of our organization. It is quite a simple way to distribute information to the business community. It is being used in our organization in making and publishing press releases. It is readily available to be used from Windows, IOS, Mac Book, and android devices. And even newbies can use it easily.
- Business Wire is an important feature that it keeps on updating the contacts and media content.
- It continuously tracks the movement of the media persons we are following.
- It is a very simple tool and navigation through this tool is also easy.
- Its integration needs improvement and there should be more integration with the other tracking tools.
- Its reports are not advanced and elaborative.
- Distribution and Analysis
- Investor Relation Management
- Press Releases Reports
- It enables us to publish a press release to the niche community.
- [In my opinion] Its customer service is of people that are least interested in work assigned to them.
Cision PRWeb was not good at targeting the major business community and was not fitted well into our demands. The price of Cision was high and very unjustifiable as there were not enough features in it and was not efficient in its working as well. But on the contrary, if I look at Business Wire then I think it is just a perfect match for our business demands.
Our agency has used Business Wire as a distribution channel for press releases for our clients. Our agency is a full-service marketing agency, so Business Wire is used by the PR department. It's used when a client needs a wire service for distribution of company news in a way that drives SEO, attaches to a stock symbol, or creates general awareness.
- This is a primary value aspect of Business Wire's offerings.
- Reach to a wide range of media.
- Post-release reporting.
- Cost is generally a barrier to using a service like Business Wire.
- Actual results yield. The releases do not truly reach reporters who matter to the announcement.
- Because we counsel our clients before spending their money, they fully understand what Business Wire can do for them and what it cannot do. SEO, news tied to stock symbols... aspects that drive traffic to a client's website. Those are where there's good ROI.
- The only negative impact Business Wire has the potential to deliver is to the bottom line given the cost of the service.
For the services we generally seek when we engage Business Wire, it's effectively interchangeable with PR Newswire. It becomes a matter of preference. The other news distribution platforms generally don't return as much value in terms of visibility, be it through SEO or possibly social channel sharing. We use Business Wire because of existing relationships, but also because of client preference.
July 02, 2018
Decent News Release Distribution Option
I have used Business Wire to distribute news releases acrosss Florida about important company announcements. These distributions allows us to quickly disseminate important information to key audiences.
- User-friendly website - I always found that the Business Wire website was easy to navigate and I could find what I was looking for easily. This made setting up my distributions a breeze.
- In-depth reports available - the metrics and reports available about a distribution are available quickly and provide a great overview as well as great details.
- Lots of choices for distributions - this allows users to really get their news out to the right media outlets, whether by industry or geographic location.
- Expensive - distributions cost hundreds to thousands of dollars, with a higher cost for longer releases and additional fees for multimedia content like photos or videos.
- Limited number of media outlets specifically in Florida.
- Increased news release distributions - Business Wire allows us to get our releases out quickly to a large number of media outlets.
- Analytics - Business Wire's timely analytics and reports are very helpful to share with colleagues and justify the cost of distributions.
I prefer PR Newswire over Business Wire. I’ve gotten more attentive customer service, better pricing and increased presence with my target media outlets.
- News release submission
- Uploading multi-media content, including photos, logos and videos
- Analytics - reading the analytics and reports on distribution results.
- Determining total cost for a distribution - the system doesn't give you a total amount when you submit. You can calculate it yourself daily easily but don't see the official total from the company until the invoice is sent.
November 16, 2017
Business Wire - the ferrari of wire services
At my PR agency, we use Business Wire on behalf of our clients to publish their press releases. It is used by almost everyone in the company. We are a very small organization without departments - and everyone does essentially the same job at different levels. By using Business Wire, we are able to get our clients' announcements across a wide range of publications, in addition to the earned media that we secure with our proactive outreach and our relationships with journalists.
- Proofing - Business Wire proofs every single release with great precision, and calls you to let you know if they think anything looks like it might be a typo. They are extremely thorough and also check with you about the way you want images or video laid out with the release so that the final presentation is perfect.
- Customer Service - Business Wire has some of the best customer service I've ever experienced. They are available 24 hours a day, and always have someone manning the phones to answer your questions, proof releases, and make sure your release gets across the wire at the right time.
- Interface - The Business Wire site is very easy to use, and saves previously used information and images like logos. This is standard for most wire services, but Business Wire does a good job as well.
- Reach - BW reaches a very wide range of outlets, and its relationships with VentureBeat, Yahoo! and MarketWatch are great. Clients really appreciate seeing their releases in those publications.
- Price - the main draw back of Business Wire is that it is quite expensive.
- Typically, when clients experience the reliability of Business Wire's service, that image reflects back onto our agency. It's something that encourages clients and builds trust.
July 12, 2016
Super easy news distribution and reporting
We use Business Wire with select clients to broadly distribute their news releases in order to promote exciting news such as award wins, product launches and more. Business Wire provides clients with quality press coverage on credible sites and on social media. It allows our organization to quickly and easily disseminate news across the web.
- Business Wire allows you to have one of their team members review the copy before it is distributed, so that you can have a final set of eyes on the content.
- Business Wire allows you to customize your distribution. You select the state, region, etc., the key words and topics, allowing you to send out a press release that fits your needs and your budget.
- Business Wire offers clear reporting, showing where the release was picked up, metrics for these sites and more.
- Business Wire allows you to pre-schedule a press release in case you are unable to send it out at the exact time that the client needs the news to go out.
- There have been a few times when a minor grammatical error has slipped by myself as well as the copy editors but it's very rare for this to happen.
- The cost can get a bit high if your press release is long (as price is partially dictated by length) or if you want to add a logo, image, infographic, etc.
- It's definitely had a positive impact on our relationship with several clients. Many clients want to see their news spread far and wide, so it's typically worth the cost to get all the coverage that Business Wire provides.
In the past, we've used PR Newswire and I think you get WAY better coverage with Business Wire. We've been using Business Wire for years and have seen great results with the product. In addition to great coverage, our account people have been very accommodating and friendly, and I know I can always rely on them if I have a question about a distribution.
4
These individuals are all client account managers.
We do not have someone in a dedicated support role in house for Business Wire. If we have issues, we contact the BW support team and they are very responsive.
- Quality coverage
- Wide distribution
- Solid reporting
- Implemented in-house
No
Change management was minimal
- None - this program is very easy to implement and understand, even for those who have not ever worked with it previously.
No
On several occasions, there has been a very small error in a press release that myself and my team members did not catch, such as a missing quotation mark or an alternative spelling suggestion. The Business Wire support person calls our office on the phone to talk through the correction.